adidas revealing early release of new Ultra BOOST at Coachella festival!

This year’s Coachella is around the corner, 13-22 April, and adidas has planned something special for the festivalgoers and attending sneakerheads. From the 12-13 April a pop-up store in Palm Springs, US will be having an early release and presale of the Ultra BOOST Clima in three colour ways for men and two Ultra BOOST X options for women.

This new addition to the Ultra BOOST line, is equipped with moisture-wicking Clima yarns in key sweat zones present on the Primeknit upper, this new sneaker offers one of the most breathable rides on the market. Meant to provide respite for festivalgoers at one of the largest – and hottest – festivals in the US.

Yet again Coachella will live-stream some of the performances on their Youtube channel and even a VR video feature – so fear not if you are not able to attend. Some of this year’s prolific artists include The Weeknd, Beyoncé, Eminem; see below for whole list of featured artists performing.

See the live performances here:

Coachella.com (How to)

Coachella Youtube Livestream

The Coachella Valley Music & Arts Festival (commonly mentioned as just Coachella), is an annual festival held in Indio, California US, in the Colorado Desert. Coachella was founded in 1999 and have been an annual recurrent ever since. The event features a wide variety of music genres, rock, indie, hip-hop and electronic music as well as several art installations and sculptures scattered around the festival compound. Coachella grows for each year, 2017 set an astounding record of 270.000 attendees! Will you go this year?