The brand DEFEND PARIS was created in 2013 as a declaration to promote and protect human values ​​and our solidarity.

From the beginning, the brand decided to challenge and to question by using powerful images and meaningful symbols . Firing of an assault rifle landed left, in surrender, has established itself as an important image of renunciation of violence from the very beginning . War is not the answer. Peaceful life and coexistence are necessary conditions for our redemption. Our commonality unites us together, and our differences need to enrich our lives.