Streetwear Is Taking Over Luxury

 

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One of the biggest streetwear designers and front figures of the industry Virgil Abloh, also founder of the Off White label, was just announced as Louis Vuitton mens wear artistic director and with immediate effect. His first show for Louis Vuitton will take place in June during Men's Fashion Week in Paris.

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Michael Burke, Louis Vuitton’s Chairman & CEO, said: "Having followed with great interest Virgil's ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today. His sensibility towards luxury and savoir-faire will be instrumental in taking Louis Vuitton’s menswear into the future." We wish Virgil success in his new position.

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Virgil Abloh is an American creative designer, DJ, and the founder of the Milan-based fashion label Off-White.

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Abloh was the art director for the 2011 Jay-Z/ Kanye West album Watch The Throne,for which he was nominated for a Grammy Award for Best Recording Package. In Chicago, 2009, Kanye and Virgil interned at Fendi Roma before launching Pyrex Vision, the idea that would soon push Abloh into the spotlight and would influence him to produce the high-end streetwear brand, Off-White in 2013.

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For more streetwear news make sure to follow Akenz Ltd. Your source for design and streetwear industry updates.

 

March 26, 2018 by Jens Christensen

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