Soulland collaboration with 66° North

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For third season in a row, Danish fashion brand Soulland is ready with a collaboration with Icelandic 66° North, however they primarily have collaborated in terms of technical outerwear. This upcoming collaboration however is Soulland & 66° North first venture together in what is more athletic inspired apparel.
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The collection features 17 key pieces including, lightweight shell jackets, technical t-shirts, running pants & t-shirts. The capsule will also feature accessories such as gloves, side bags and hats.
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Soulland established 2002 in Denmark by Silas Adler & Jacob Kampp Berliner. Soullands design principles and aesthetics have their origins in Scandinavian artisanship combined with a contemporary feel. Whilst always remembering its legacy, Soulland aims to push menswear forward in new directions. Soulland has received much acknowledgement from international press outlets such as The New York Times, Euroman, GQ, ID Magazine, Bangkok Post, The Guardian, Dazed & Confused and Selectism. Soulland designer Silas Adler was awarded Designer of the Year at Danish Fashion Awards 2012.
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Soulland has carved out a unique space for itself among a growing list of Scandinavian menswear brands. The Danish label has become a go-to design cue for brands aiming to re-appropriate traditional aesthetics, but few manage to achieve the levels of consistency and wearability of Soulland. Due to Soullands aesthetics designs it is often a go to brand for super star celebrities such as David Beckham, Jay-Z and Tinie Tempah. Furthermore the Brand worked with Gosha Rubinchinskiy and 66° North.
 
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66°North was founded in 1926 by Hans Kristjánsson with the purpose of making protective clothing for Icelandic fishermen and workers braving the North Atlantic elements. Hans Kristjansson lived in Suðureyri in Súgandafjörður in Westfjords of Iceland where weather conditions were very harsh and suitable clothing was simply a matter of life and death for Icelandic fishermen.

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Hans was passionate about creating garments that would hold up to the harsh conditions fishermen faced while trolling the seas of Iceland so he moved to Norway to learn how to tailor and sew fishermen‘s clothing. When Hans moved back to Suðureyri he founded Sjóklæðagerð Íslands (Fishermen‘s clothing factory of Iceland) now better known as 66°North. 66°North derives its name from the latitudinal line of the Arctic Circle which touches Súgandafjörður where the company was founded in 1926.

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Credits: Sascha Oda / Soulland / 66° North

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