Gabba - Dedicated to denim
Gabba is a devoted denim brand, from Denmark, with a raw, moody and rebellious approach to denim. Gabba are dedicated to denim, as their slogan declares, which also are reflected through their quest of traveling the world - studying for inspiration, expressions, the greatest fabrics and details to feature in their raw designs. Always on the hunt for denim!
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History x Concept
In 1983, Ole Madsen founded Gabba Denim in Kolding, Denmark. After several years in the fashion industry he wanted to create a brand, which would express a more personalized approach to the consumer and their choice of garments. Not categorical following current fashion trends but combining his expertise from the fashion industry and search for perfection in denim to create a brand, which would focus on consumer’s individuality.
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Over the years Gabba has become vital part of the denim and fashion community in Scandinavia, moving into European countries and Asia in recent years. Gabba’s success comes from the notion to enrich consumers with garments, through their unique looks, designs, details and an eye for consumer’s keenness for individuality, which has seduced consumers with the raw originality and versatility they seek.
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Dedicated x Passion
For each campaign Gabba travels the world seeking extraordinary people whom are committed and dedicated to their passion. Just as Gabba are dedicated towards their passion denim fashion. Gabba does not use professional models for these passion-seeking campaigns but rather they portray dedicated individuals like Gabba whom are devoted to their passion. This year the search for dedication took Gabba to Wynwood in Miami, USA. In the true spirit of Gabba, they portrayed a colourful range of creative individuals with a drive for their passions. See more click below link.
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